Our Core Design Principles
Safety is not accidental. It is designed. We adhere to strict digital standards to ensure every tool and piece of advice we offer prioritizes your security above all else.
In the ongoing battle of tech vs exploitation, bad design puts users at risk. We believe that any solution for people experiencing abuse must be built on a foundation of absolute privacy and trust.
Here is how we apply modern digital design principles and practices solutions to keep you safe.
The Standards We Live By
1. Safe and Private by Default
Safety must be the utmost priority. We operate on a “Privacy First” basis. This means we assume that a perpetrator might be watching. All our guides and tools are designed to be discreet, leaving minimal digital footprints to prevent discovery by an abuser.
2. User-Centric Security
Personal cyber security should not be complicated. We design solutions based on real user behaviors, not theoretical ideals. We recognize that in a crisis, you need simple choices, not complex menus. We put your digital needs first.
3. Absolute Trustworthiness
Compliance is just the baseline. We go beyond standard data protection to ensure ethical handling of information. We carefully consider how data is collected and shared, ensuring that no tool we recommend compromises your anonymity.
4. Accessibility in Crisis
Abuses of technology often happen when victims are most vulnerable—low battery, poor signal, or high stress. Our solutions are built to work in these imperfect conditions. We prioritize clear fonts, simple language, and lightweight tools that work on any connection.
5. Battle-Tested & Feedback Driven
Theory is not enough. Solutions must be tested in safe environments with people who understand domestic abuse. We constantly update our resources based on feedback from survivors and professionals to address new tech challenges as they arise.
6. Targeted at Diverse Experiences
Every journey is unique. We do not make assumptions about your situation—whether you want to leave a partner or stay safely. Our resources are scalable and replicable, designed to meet the specific needs of diverse communities, including LGBTQ+ and those with accessibility needs.
See Principles in Action
We apply these rigorous standards to every piece of research and every safety guide we publish. You can trust that our content is safe, vetted, and designed for you.